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Work: films by Third i

Case Study: Shaw Systems · AI Advisor

AI made physical. Human decisions at scale.

Case Study: Bankruptcy Watch × Shaw Systems

From interface to circuitry.

Case Study: Shaw Systems · Conference Film

Sixty years of progress, brought to life.

Case Study: Shaw Systems · Amplify

A new home. A world of possibility.

Selected work

Ambitious visions. Real films.

We develop the concept, fill the creative gaps, and direct the details. AI lets us build worlds around the real product, then carry the result into every format the team needs.

Case Study: Shaw Systems · AI Advisor

An AI advisor you can see.

Challenge
Explain an AI advisor embedded in a lending platform to bank executives, in one booth-friendly minute.
Vision brought to life
A futuristic physical world where AI communicates through holographic panels across an entire workspace. Software becomes a presence the audience can understand at a glance.
Case Study: Bankruptcy Watch × Shaw Systems

From interface to circuitry.

Challenge
Show lending teams that specialized bankruptcy automation lives inside the platform they already use.
Vision brought to life
A digital interface becomes a physical 3D dashboard. A module lifts to reveal circuitry and glowing components beneath it, giving the software’s power a tangible form.
Built for use
A finished integration film, supported by campaign assets.
Case Study: Shaw Systems · Amplify

A new home. A world of possibility.

Challenge
Turn digital self-service workflows into a human story executives remember.
Vision brought to life
A family moves into a new home before the film rises into a visual world of Spectrum software above the clouds. Beams of light connect the software world, linking a human story to the possibilities behind it. Third i develops the creative bridge and directs the details that make the idea tangible.
Case Study: Shaw Systems · 2026 Conference Film

Sixty years of progress, brought to life.

Challenge
Carry decades of lending-technology history to a conference audience in a single film.
Vision brought to life
Sixty years of progress brought to life through changing workspaces, technology, and human moments. AI makes it possible to move through decades in one continuous visual story.
Built for use
The conference film, with supporting loops and outro versions for event screens.
Formats

Every format

Hero & product films

30 seconds to four minutes, for launches, sales, and the main stage.

Commercials

Brand spots and campaign films with consistent cast, sets, and products.

Loops & event screens

Silent, captioned, and sized for booths, lobbies, and keynotes.

Social & stills

Vertical and square cuts, thumbnails, key art, and the library behind them.

Your product next

See your product made obvious.

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