The Third i workflow

How it works

Anything you need, in any format.

  1. 01

    Tailored to your company

    We start with your product, your market, and your buyers. Your brand rules become the system's rules, so every frame looks and sounds like you.

  2. 02

    Run by the best models

    An agentic workflow orchestrates today's leading image, video, voice, and language models, choosing the strongest one for every shot and every task.

  3. 03

    Power and speed you can trust

    We start with proof: a short demo built around your product. Then people approve every phase, from first concept to final edit, so speed never costs accuracy.

  4. 04

    Learning with every project

    Every decision, brand rule, and lesson is remembered. Each project starts where the last one finished, and the work keeps getting faster.

  5. 05

    Any format, any channel

    Films, commercials, social cuts, event loops, stills, websites, and AI agents, delivered ready for every screen your buyers use.

  6. 06

    Always in view

    Your private portal shows every project, version, and next step, tailored to your company and live as the work moves.

The models

The best models, orchestrated, never guessed.

We are model-agnostic by design. The workflow tests and routes each task to the strongest current model, and adopts better ones the day they ship.

  • ImageNano Banana Pro and GPT Image 2 for cast, sets, products, and exact interface frames.
  • MotionKling 3.0 and Seedance 2.5 for camera moves, performances, and continuous shots.
  • VoiceElevenLabs for narration, directed and timed to picture.
  • Language & agentsClaude, GPT, and Gemini for research, scripts, and the agents that run the workflow.
Human approval

Eight phases. You approve each one.

Speed comes from the system. Trust comes from people signing off at every step, with the work visible the whole time.

  1. 1 · Meet and brainstormGoals, audience, and creative directions.
  2. 2 · Create demosShort proofs of the strongest directions.
  3. 3 · Meet and refineYou choose and shape the direction.
  4. 4 · Create final demosThe selected direction, refined scene by scene.
  5. 5 · Meet and finalizeApproval before full production.
  6. 6 · Create final filmFull production across the best models.
  7. 7 · Meet and reviewYour review of the cut.
  8. 8 · Final editsPolish, formats, and delivery.
Compounding memory

Every project makes the next one better.

Decisions, brand rules, approved assets, and lessons are written to a memory system the workflow reads before every task. Your second project starts where your first one finished.

Your brand rules and approved creative decisions carry forward, so the team can build on established work instead of reconstructing the context.

Custom client portals

Your company. Your portal. Your pace.

Your brand. Live projects, previews, feedback, and downloads. All in one private workspace, on desktop or phone.

Illustrative portal with fictional companies and sample data.

Built to be trusted

Private by design, visible by default.

  • Isolated workspacesEach client's portal, files, and conversations are kept separate from every other client's.
  • Your rules, enforcedBrand, product, and claim rules are checked before anything reaches you.
  • Nothing ships unapprovedEvery phase, version, and public claim waits for your sign-off.
Included in the partnership

Less chasing. More clarity.

One place to see the work, give direction, and build what comes next. Features appear when the relevant work and approved data are available.

Your brand, your workspace

A private portal tailored to your company’s identity, with separate access to your team’s work.

Every project in view

See the phase, current work, next steps, and creative directions together.

Review the whole story

Explore storyboard, script, and scene records alongside the latest available film.

Versions without confusion

Open the current film first, compare earlier versions, and download approved deliverables.

Feedback with context

Comment on the relevant project, version, or scene. Keep decisions attached to the work.

Start the next idea

Save project drafts, add reference files, and submit a brief from the same workspace.

A library that grows

Find brand references, approved assets, and company knowledge for the next project.

A roadmap you can follow

See planned initiatives and the next opportunities for your company.

Results you can inspect

Review sourced project reports, time and efficiency evidence, and invoicing records where available.

Continuity across devices

Check work on desktop or phone, search across your workspace, and keep relevant communications together.

Put the workflow to work

Start with a proof.